From local innovation to global domination
Brisbane-based interactive training company CDX Global has taken on some of the world’s biggest educational publishers, and won.
For the past decade, CDX Global has steadily established itself as the world leader in interactive automotive training software. Now, after a period of record growth, the company has signed contracts to supply its state-of-the-art training services to students and employees of the motor industry across the United States and Canada.
It’s an exciting step for General Manager Matthew Clarkson, who says the company rightly anticipated that advancements in internet technology would increase the world’s appetite for web-based solutions to education.
‘Through improvements to comprehension and cost efficiency we are now starting to get the attention of other large international markets like China, India and Spanish-speaking countries,’ Mr Clarkson said.
From the beginning, CDX Global has maintained an international marketing focus.
‘Even before we released our first CDX product in 1996 we had representation in the UK and US. We now have customers in over 40 countries and more than 80 per cent of our revenues come from exporting Queensland products to the world,’ Mr Clarkson said.
While persistence, hard work and versatility have certainly contributed to the company’s success, Matthew believes that winning over the international market ultimately comes down to the quality of your product.
‘You have to build the best you can, and then improve on it. If you create only for today’s technology then your product will be obsolete by the time it reaches market. Our aim is to build for tomorrow, so that as the world catches up we’re already there, waiting, and our competitors are years behind.’
www.cdxglobal.com (non-government site)
Story: Polly Marsden.
Last reviewed 15 December 2008
